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How to use CTAs (calls to action) the right way

If there is something that you need to stop doing, like yesterday…

It’s using generic CTAs.

We’re talking about the “‘Shop now’ and the ‘Discover more.’ Why? Because you’re literally missing out on critical opportunities to convert.

We get what you’re thinking:

“Does it really matter?”

“Is this just another load of marketing rubbish?”

But hear us out.

Consumers are consuming the same rubbish all the time.

And that’s fine; it’s the way it works.

BUT there are many people out there who are doing exactly what you’re doing. So, you need to consider all the different ways you can add a cherry to your marketing.

A personalised CTA could be just that.

Let us show you

Now, I want you to pretend you’re a Harry Potter superfan who would excitedly faint at the idea of a Hogwarts-themed cupcake. 

The Butterbeer Cupcake

A light, fluffy sponge topped with sweet butterbeer-inspired icing, finished with a surprise Hogwarts house.

[Shop now]


The Butterbeer Cupcake

A light, fluffy sponge topped with a sweet butterbeer-inspired fondant, finished with a surprise Hogwarts house.

[Discover my Hogwarts house]

‘Discover my Hogwarts house’ is the cherry on top. Who doesn’t want to know what Hogwarts House they will get? Heck, we’ve done quizzes on what pizza flavour equates to what Hogwarts House we would be in.

Plus, did you know that personalised CTAs increase conversions by up to 202%? 👀

The thing is, it’s another thing to think about, and in marketing, doesn’t it feel like we’re constantly thinking all the time?

If you, a sustainable business owner, are reading this knowing that you are constantly thinking about marketing, that has got to stop. But that’s a conversation for another day.

Because for now, our CTA PDF is your new best friend.

It has loads of examples of personalised CTAs and everything you need to convert like never before.

But that’s not the best part. It also has CTA templates for your website, email marketing, and social media. 

What are you waiting for?

We can’t wait to hear your feedback!

Get the CTA guide

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