Let’s face it: running a business is no walk in the park, so finding the right partners to support you can make all the difference. 

Many business owners reach a point where they need to enlist the help of a marketing agency to lighten their load. To help you navigate this decision, we’ll explore whether partnering with a marketing agency is the right move for you and your business.

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Is it time to partner with a marketing agency?

Not every business has the in-house expertise or resources to manage their online marketing efforts, and this is totally normal as your business grows! 

A marketing agency can support you in achieving your desired goals, increasing brand visibility, and driving growth.

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Why consider a marketing agency?

1) Expertise at your fingertips

Imagine having a team of marketing experts specialising in various areas like social media, content creation, email marketing, and copywriting, all available for one set price. Sounds pretty dreamy, right? 

Marketing agencies bring a wealth of experience and skills to the table, providing data-driven insights and strategies to help put your brand in front of the right people.

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2) Flexible terms

Agencies often offer flexible terms tailored to your needs.

Whether you require a short-term boost or ongoing support, a marketing agency will customise a plan that fits your requirements.

This flexibility allows you to scale your marketing efforts up or down based on the needs of your business.

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3) Extension of Your Business

The right marketing agency won’t just work for you – they’ll work with you. If the agency partnership is seamless, they will blend themselves into your team and align their efforts with your goals.

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How to ensure maximum impact from your agency partnership

If you decide to work with a marketing agency, it’s essential to set the stage for success. Here are some things to consider before entering a partnership:

• Define your marketing goals, objectives and shortfalls
• Research different agencies (e.g. if you’re a sustainable brand, try to find a sustainable digital marketing agency)
• Evaluate the size and services offered
• Consider culture and communication
• Assess budget and costs
• Evaluate whether the agency aligns with your values and goals

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Final things to consider

1. Assess your strengths: If you have a strong background in marketing, external help might not be necessary for your business.
2. Evaluate your time: If marketing tasks take away from core business activities, outsourcing could be beneficial in freeing up time for you.‍
3. Consider budget: Weigh the cost of an agency against your budget. For example, organic efforts can build brand growth but paid advertising and email marketing can drive revenue faster with professional management.

Onboarding a marketing agency can be a pivotal decision for the growth and success of your business. So, if you’re looking to take the plunge and onboard a sustainability marketing agency, let’s have a chat!