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How to use Pinterest for your sustainable marketing

Most businesses don’t recognise the power that Pinterest has.

And honestly, it breaks our little Claddagh Creative hearts. 

If you’re a sustainable business feeling like you’re hitting wall after wall regarding their online marketing, perhaps it’s time to look in a different direction.

One that is full of boards, pins and, well, conversions.

But first, let’s talk about why we love Pinterest

Pinterest is a powerhouse for marketing because it's all about the visuals. You can showcase your products or services in a way that grabs attention. 

It's not just a social platform- it's a search engine, which means people are actively looking for what you offer.

What's great is that your Pins can keep working for you long after you've posted them. Once they’re up, they’re up, and they continue to work and inspire your audience every step of the way.

And let's talk about analytics - Pinterest gives you solid data to tweak your strategy and ensure you're hitting the mark. But what makes it so juicy is how wonderfully it works to direct traffic to your website. 

Basically, if you want to level up your marketing and connect with a visually-driven audience, Pinterest is the place to be.

Why is it the perfect time for sustainable businesses to make the most of Pinterest?

The world is waking up, and like many social media platforms, Pinterest is taking the time to discover how they can make the world a better place. 

They want the right brands on their platform. 

And here’s why:

1. Crafting Authentic Messaging

According to Social Media Today, Pinterest doesn't just preach sustainability; it provides actionable insights to infuse your ads with genuine eco-friendly messaging. 

With tips on selecting imagery and framing products as eco-champions, Pinterest empowers brands to authentically resonate with conscious consumers. Plus, its new sustainability ad targeting options ensure precise outreach to your audience.

2. Engaging an Eco-Conscious Community

Social Media Today also mentioned that Pinterest users aren't just passive browsers but proactive advocates for the planet. With a strong desire to take action, Pinterest users are the ideal audience for sustainable brands. 

They're not just potential customers, but partners in your mission, ready to amplify your message and drive meaningful change.

3. Inspiring Sustainable Living

Pinterest themselves explain that in the digital realm, they reign supreme as the go-to destination for sustainable living inspiration. For UK Pinners, it's more than just a platform; it's a virtual haven where brands shine and consumers get inspired.

By leveraging Pinterest's sustainable content, businesses can inspire consumer choices and foster a community committed to sustainable living.

Here’s who’s doing it right…

94% of sustainable campaigns boost Pin awareness and drive action 2.4 times more than their non-sustainable counterparts.

Enter Dettol's Tru Clean campaign. By tapping into Pinterest's creative practices, Dettol showcased its plant-based cleaning products with eco-friendly flair, resulting in a +3.5 percentage point increase in aided brand awareness among the 35-49 crowd.

This success story isn't just about numbers; it's about Pinterest's knack for connecting sustainable brands with their audience on a deeper level. 

It's about building trust, sparking engagement, and making a real impact

Ready to see the numbers for yourself?

So, that’s why we collaborate with sustainable brands to take their Pinterest strategy from dull to dazzling. 

Contact us to book a discovery call and determine if we’re the perfect fit.

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