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How to use Pinterest and Blogs as a marketing powerhouse

Pinterest isn’t here to directly sell.

No, no, no. That would literally ruin the integrity of the software. 

But it is one the best way to direct traffic to your landing pages, which, if they’re optimised to perfection, will get that all-important sale. 

However, before people purchase, they need to feel a specific emotion. Can you guess what it is?

  1. Sad
  2. Hungry
  3. Inspired

If you guessed inspired, you are on the road to success my friend.

Unless you’re a bakery, then number two probably also applies.

Anywho, people are there for inspiration, which means they are there to shop. 

And one of the best ways to inspire, educate and show off your know-how?

  1. Blogs 
  2. Blogging
  3. Writing blogs

Blogs and Pinterest: a match made in heaven

Your blogs and Pinterest work together to form one incredible strategy. Like we mentioned earlier, users are on Pinterest to feel inspired; so they’re always up for learning something new (as long as it’s relevant, of course.)

Here’s how you can make the most out of blogs on Pinterest:

  1. Define Your Content Strategy: Create blog content that resonates with popular interests and trends on Pinterest. For instance, if Scandinavian home décor is all the rage, tailor your blog posts to topics like "Scandinavian-inspired interior design tips" or "How to achieve minimalist Scandinavian style."
  1. Titles and Descriptions: Write attention-grabbing titles and descriptions for your pins that will encourage users to click through to your blog. Consider these to be hooks, and put yourself in your audience’s shoes. Would you want to read more? Use keywords relevant to your niche to enhance visibility in Pinterest searches. Going back to our original example, you would incorporate phrases like "Scandinavian home inspo" in your pin descriptions.
  1. Visually Appealing Pins: Design pins that are visually striking and stand out in users' feeds. Use high-quality images or graphics that effectively showcase your blog content and what the reader can expect to know. Remember, people process graphics much quicker than written copy, so pins with captivating visuals are more likely to attract clicks and engagement.
  1. Call-to-Action (CTA): Include a clear CTA on your pins to prompt users to click through to your website. Your hook should do most of the work, but consider your CTA the final push to get somebody on your blog post. See if you can go past the original ‘discover more’. Consider it your cherry on top.
  1. Consistency: Maintain a consistent posting schedule to keep your audience engaged. Regularly share new blog posts on Pinterest to remain relevant and drive ongoing traffic to your website. The more you share, the more users will trust that you know your stuff. Rome wasn’t built in a day, so don’t let a lack of (immediate) results put you off. You’ve got this!

Other tips and tricks for selling on Pinterest

Eye-catching Imagery: Use high-quality, visually appealing images of your products to capture users' attention. Showcase your products in context, such as lifestyle settings or styled arrangements, to inspire users and demonstrate their potential use.

Clear Descriptions: Write concise and compelling descriptions that highlight key features, benefits, and unique selling points where necessary.

Promoted Pins: Consider using Pinterest's advertising platform to promote your product pins to a broader audience. Target specific demographics, interests, or keywords to reach users who are most likely to be interested in your products.

At the end of the day, people literally go there for inspiration. If your product is on there, and it’s the perfect piece, why wouldn’t they click through and shop?

Remember! Once customers are on the website, it’s up to your website people to work on the customer journey, direct them around the website, and get them to the desired outcome (sales!)

We could talk about Pinterest all day, night, week and month (we know, it’s sad) but if you want to learn more about how to make the most out of Pinterest, we should probably jump on a call!

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