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How to make the most out of Pinterest’s SEO

If you didn’t already know, Pinterest is an accidental search engine.

You know, like Google, Yahoo and Bing? People use Pinterest to discover brands, services and inspiration.

And of course, like most search engines, SEO plays a huge role. 

Firstly, what is SEO?

✨Search Engine Optimisation ✨

Basically, if somebody is trying to improve their SEO, they are trying to rank higher on a search engine.

In other words, if you’re a knitwear brand and somebody searches for a ‘cable jumper’, we want you to show up on the first page. 

But what makes Pinterest unique is that it’s a visual platform. That means the keywords lead straight to your beautiful products, and consumers will see the value from the get-go.

Without optimising Pinterest’s SEO, you won’t make the most of the platform.

But, how to do it?

  1. Do your keyword research: This takes time and effort, but if you want to make it on Pinterest, it’s worth it. Imagine diving into the mind of your audience, discovering the exact phrases they're typing into the search bar. It might sound tedious, like the last thing you would ever want to do in this world. But hey, that’s where we come in! Get in touch and let’s chat about how we can take this off your plate. We’ll handle the heavy lifting, ensuring you have the perfect keywords to attract your ideal audience and boost your Pinterest presence.
  1. Understand pin descriptions: Crafting the perfect pin description is an art. Use terms that your audience will relate to and understand in your pin description. Remember, you have around 500 words to play around with, and your first 50 words are what people will see as a preview. Basically, you have 50 words to win them over (sorry to say it, but they won’t really read past that). But that doesn’t mean you shouldn’t use the rest of your word count. Use the other 450 words to weave in your keywords seamlessly. This isn’t just about cramming in as many keywords as possible—it’s about creating a description that feels natural, engaging, and useful to your readers.
  1. Create Pinterest boards: Doesn’t creating a Pinterest board sound like the best day at work ever? It’s like curating your own visual wonderland. Creating boards relevant to your content (including your pins) will make it easier for your audience to find your content. Think about it: organized, themed boards that showcase the very best of what you have to offer. 

So, let’s get pinning! Dive into your content, pull out the most eye-catching images, and start creating boards that not only attract followers but keep them coming back for more. Make it fun, make it engaging, and most importantly, make it a true reflection of your brand.

Remember: Don’t make your SEO gimmicky

Don’t repeat keywords or stuff them into your content in the hopes that you will rank better. Realistically, quality content is much more important. These are still real people who want to find products that will make their life better, and that should always be at the forefront of your Pinterest strategy.

What do you think? Are you giving Pinterest a go?

Book a call and let’s get researching those keywords.

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