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How to get people talking about your brand (on and offline)

Word-of-mouth marketing drives $6 trillion in annual global spending and is responsible for 13% of all sales.

It’s called social media for a reason: emphasis on the social. Most of us got disconnected from Instagram's true meaning at some point. Human connection is what it was made for.

We are at a point of tech progression unlike any other. But what if we told you that a peek into the past is just what your brand needs?

We are here to tell you that word-of-mouth marketing (WOMM) is a free, accessible, and massive sales driver. 

And we can help you do it.

How can word-of-mouth marketing drive sales for your business? 

We know it’s hard to shift from a mentality that Instagram is the place to sell. However, this mindset blinds you to Instagram's many chances for brand growth and connection.

You create community by emphasising ways that promote connectivity with your followers and by creating authentic content.

And communities talk. 

“Word of mouth is an endorsement, and social media helps convey it.”

How does trust result in more sales for your business, and how do you build it?

Word of mouth is free marketing for your brand. People conversing about your brand has a direct link to you being perceived as trustworthy, which will drive sales for your business.

Imagine a snowball rolling down a hill. At the top, it's small, just like your initial social media presence. As it rolls, it picks up more snow, growing larger and more powerful. The snowball's growth represents your social media's increasing influence and reach. Each new layer of snow signifies the added followers, shares, and interactions. 

Eventually, news spreads that a giant snowball is rolling down a hill. People come to see it, and, well, you get the idea. 

Long story short, use Instagram to drive word of mouth because, trust us, once you get people talking, you’re golden.

How trust can drive sales for your brand

We trust our friends and family’s opinions more than anybody else.

Think about it: How often do you go somewhere or buy something when you get a recommendation from a friend? 

90% of people are likelier to trust a recommended brand, even if the recommendation is from strangers. 

According to an RRD survey of 1,000 consumers, 55% learn about products through word of mouth, 40% make purchases based on those recommendations, and 28% would rather use word of mouth than any other form of discovery.

Word-of-mouth is even more effective than paid ads, resulting in five times more sales than other forms of marketing.

Long story short, it’s time to get people talking.

How can my brand create a social media presence that leads to engagement and word of mouth? 

This isn’t about going viral; it’s about getting content that aligns with your brand to the right people.

Some brands have nailed this. Take Areie, a lingerie brand that used a hashtag and Instagram photos from users to encourage its followers to post unfiltered swim photos. In return, the company donated to non-profits such as the National Eating Disorders Association. The promotion caught WOM fire, with hundreds of pictures posted and thousands of dollars raised

Genius! This campaign turned customers and followers into community members, empowered them, and created a safe space for them to embrace their body image.

Choose influencers for your brand that would already buy from you!

Yes, Influencer marketing is changing, but that’s a conversation for another day.

All you need to know for now is that it’s still golden.

Rather than reaching out to any influencer you find, choose someone who truly aligns with your brand. Consumers are becoming more savvy to inauthentic content. 

Most importantly, it all goes down to building community and creating a bond, genuine interest, and involvement in your brand. 

Ultimately, this creates trust in you and the product you are selling.

If you’re ready to get people talking about your brand, let’s jump on a call and talk strategy.

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