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Shokay

An ethical yak wool supplier

The Brief: To show the world that yak wool is softer than cashmere, warmer than wool and a more sustainable fibre choice.

When we partnered with Shokay, the founder wanted us to help break into Europe, work on her TOV (tone of voice) and find her online community.
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The Claddagh Creative Way:

Website Rewrite & Design: When tackling Shokay's B2B sector, the founder aimed to utilise her narrative to forge connections with brands. Through captivating design and compelling copy, we narrated the tale of the yak, enabling fashion brands worldwide to engage with us on a deeper level.

Social Media Management: Managing both Shokay's LinkedIn (B2B) and Instagram (B2C), we strategised and implemented for each community. By leveraging the unique features of each platform, we successfully connected with both audiences.

Blog Post Strategy: For our B2B initiative, we devised a strategic blog post plan to demonstrate our expertise and enhance our SEO efforts. We created each post to achieve these goals, showcasing our knowledge while boosting our online visibility.

Let the numbers do the talking:

Blog posts

A 30% increase in blog post views compared to the year prior.

Social Media Management

+113% increase in reach last year and 100% increase in interactions this year.

What’s next for Shokay x Claddagh Creative

Influencer/affiliate marketing

As a brand deeply rooted in values, they sought more than just creators and affiliates with large followings; they desired creators who resonated with their mission.

That's where we stepped in. Today, we are in the process of finding the perfect people for this goal. And we don’t want to get ahead of ourselves, but we think we’re doing a pretty good job.

Has something caught your eye?

Let's connect and create something special.

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