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PROTSAAH

Handcrafted Jewellery and Accessories

The Brief: To find the jewellery lovers who want to express themselves through artisanal jewellery.

PROTSAAH’s entire business model is centred around their story. So, when we teamed up, we knew this needed to be the basis of our whole strategy.

Their jewellery is for women who want to regain their power while choosing pieces that contribute to a better future. But they weren’t quite sure how to get that message across.

Today, PROTSAAH proudly champion women's empowerment globally.
See live ->
The Claddagh Creative Way:

Website Transformation: At PROTSAAH, storytelling is vital. By researching deeply, we revamped their copy and brand voice, linking artisans and values to craft a compelling narrative. Every detail of the copy contributed to this story, alongside a website redesign reflecting their mission.

Social Media Management: We applied successful formulas across LinkedIn, Pinterest, TikTok, and Instagram, connecting directly with PROTSAAH's audience. The response has been outstanding, helping PROTSAAH flourish into the brand we knew it could be.

Email Marketing: Working closely on B2B and B2C fronts, we tailored email campaigns to the English and German audiences, ensuring each one hit the mark and fostering engagement and growth for PROTSAAH.

The results:

Email marketing

Welcome flow revenue increased by 720% when we redid their automation strategy and attributed revenue increased from 0% to 32.56%

Online sales increased

By 407% and total orders increased by 338%.

Social media marketing:

 A 49% increase in website visits from Instagram and 100% increase in profile visits.

What’s next for PROTSAAH x Claddagh Creative

Influencer marketing

Behold, the power of influencer marketing strikes again. After hearing about its value to our other client’s strategy, PROTSAAH were excited about working with the perfect influencers.

We are already seeing beautiful results and finding incredible creators.

Has something caught your eye?

Let's connect and create something special.

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