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Meatfreed

An app that connects people with plant-based meals

The Brief: Inspiring UK-based students to try the plant-based lifestyle

The MeatFreed founders approached us to help them spread the message about the benefits of a plant-based lifestyle amongst the students of Manchester, England. They were developing an app that would connect students with their favourite plant-based restaurants while offering them a delicious discount.

As a startup, they knew that, first and foremost, they needed to get their name out there.

And that’s exactly what we did.she wanted to know how to turn them into lifelong customers.
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The Claddagh Creative Way:

Branding: We wanted bright. We wanted colourful. We wanted fun. And we smashed it. MeatFreed is a place of positivity, so we wanted the branding to reflect that.

Events and content creation:  Organising university student events was an absolute pleasure for the Claddagh Creative team. It wasn't just about throwing together any old gathering but about creating memorable experiences that sparked fresh content ideas.

Instagram Management: Recognising our target audience's youthful vibe, we knew Instagram was the place to be. From captivating visuals to relatable captions, we made sure the community was top-notch for our fellow foodies.

Website Rewrite: Crafting MeatFreed's online narrative was our passion project. Their vision and story completely enthralled us, and that passion seeped into every word we wrote. The result? A website that tells their story and invites visitors to become part of their lively community.

Let the numbers do the talking:

App Users

+500% increase in new users to the MeatFreed app in 2023.

Social Media Management

6.3K% increase in reach and 100% increase in link clicks in 2023.

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