JulieMay

Lingerie for sensitive skin

The Brief: To find a community of sensitive-skin ladies and show them they had just found their new favourite lingerie.

‍JulieMay targets women who struggle with sensitive skin due to allergies, menopause and other hormonal changes.

When they first approached us, the founder didn’t quite understand how to connect with the sensitive skin community, who struggle to find comfortable lingerie.

Most importantly, she wanted to know how to turn them into lifelong customers.

So we got to work.

See live ->

The Claddagh Creative Way:

Our goal was to make JulieMay the lingerie go-to for ladies with sensitive skin. And for that, they needed our golden package: The Holistic Marketing Package.

Email Marketing: Our monthly campaigns, armed with storytelling and
community-driven tactics, ignite engagement and clicks like never before. We've streamlined key email flows, boosting sales and enhancing user experience.

Rebrand: We collaborated with JulieMay to boost their brand across social media and email marketing. By understanding their values, we crafted a brand experience that resonated with their audience of women 35+.

Instagram Strategy & Management: We knew there was a huge community on Instagram for JulieMay; we just had to find it. Through community-driven tactics and an engagement-focused strategy, we found it.

TikTok Strategy & Management: Video content is everything in 2024, and that didn’t change for JulieMay. We worked on their TikTok and grew their audience to over 12,000 followers.

Content Creation: We orchestrated an entire content shoot for JulieMay; from planning models and securing a venue to coordinating the photographer and directing the shoot, we captured the whole story in a single day.

Influencer Marketing: When we say we knew there was a community out there, we mean it. We have worked with some of the most influential women with incredible stories and have seen some of our best results.

Let the numbers do the talking:

Content Creation

We don’t have an exact ROI as the content creation levelled everything up. We saw sales increase by 145% and an online store conversion rate increase by 34%.

Email Marketing

+177% increase in attributed revenue over the last 12 months

Social media marketing:

Reach up by 566%, profile visits up by 869%, and followers up by 209%.

What’s next for JulieMay x Claddagh Creative

Pinterest Management

After a chat about Pinterest's power (seriously, we could talk about it all day), the JulieMay team decided to proceed with Pinterest marketing and management.Since Pinterest is such a powerful search engine, we think it is the perfect place for our community. We’re beyond excited to see where this journey will take JulieMay.